Using one of the companies/ products/ brands we have used in our Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment as a target market and each of the marketing mix elements employed to meet the needs of that segment. Step 1 Choose one of the companies / […]

Assessment item 3 International Marketing Plan Value: 35% Due date: 02-Oct-2017 Return date: 24-Oct-2017 Length: 2cm) and 11/12pt font in your assignment, number every page, make sure and include a cover sheet, title page with group details, and a table of contents (none of which is included in the word limit). Assignments must follow the specified page length. Writing within a specified limit is a […]

1. What are the symptoms and the problems? List these separately 5 marks 2. What is the situation analysis? – 15 marks Strengths Weaknesses Opportunities Threats 3. What is the opportunity or What needs to be resolved? Read less

Critically analyse the role and power of the Australian media in influencing and impacting on healthcare in multicultural Australian society Read less

The maximum word count is 3,000. This DOES NOT include tables, figures, appendices or in-text references. So just words from the Introduction through to and including the Conclusion. Remember that we will be working on tables in your tutorials. The Word count will be penalised at the rate of 2.5% (of total available marks) per 250 (or part thereof) words (approximately half a page). Line […]

Assignment Task This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the marketing mix. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment […]

Instructions: There are 7 set of questions for 100 points. Please submit the exam through Turnitin as there will be no extra time for submission. The Turnitin similarity level should not exceed 20% and marks will be deducted for late submission. You can delete the questions at the end and please make sure to submit the correct file. You are expected to explain your reasoning […]

Individual Research Report Assessment Details: At a minimum, your report must address the following issus: – A definition of the customers needs, wants, demand, product and market identified for the organisation – A discussion of the Orientation the company exhibits toward the market place – The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc) […]

On completing the Project, you should be able to: Explain the underpinning concepts associated with the focus of the Project Discuss the focus of and justification for the Project, the nature of the research methodology chosen, the reasons for the choice of research methodology and the issues involved in using the chosen methodology Demonstrate high order of skills in observation and reflection, data collection, data […]

Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants; 2. how to analyse cultural diversity when formulating an organisation’s marketing strategy; 4. how to create, evaluate and manage the marketing communications function across cultures. Learning Outcomes: Skills and Attributes tested in this assignment: 5. collect, analyse and […]