the maximum word count is 3000 this does not include tables figures

The maximum word count is 3,000. This DOES NOT include tables, figures, appendices or in-text references. So just words from the Introduction through to and including the Conclusion. Remember that we will be working on tables in your tutorials. The Word count will be penalised at the rate of 2.5% (of total available marks) per 250 (or part thereof) words (approximately half a page). Line spacing should be 1.5 spaced. Font should be a standard font, such as Calibri, Times New Roman or Arial, etc. and the size should be 11-point font. Students should use tables, figures and appendices (where appropriate), for important material that does not need to be included in the textual body of the report. Tables and figures should be numbered, titled and sourced. They should be included within the report body with an introduction and brief commentary and or summary of their content. For example, Table 2 Analysis of the brand elements. This should be introduced as “Table 2 shows the four brand elements used by USC with an analysis of their contribution to brand equity using Keller’s six brand elements criteria (Keller 2013). After the table, you need to provide a brief analysis or overview of what the table covered, and a summary of the key points identified in the table. Table (and Figure) numbering is just Table 1, Figure 1, Table 2, etc. We only use Table 1.1, 1.2 etc. if it is in a chapter. So, table 1 in chapter 2 would be Table 2.1, etcetera, in a text book or PhD thesis BUT NOT in a short report Appendices are for any other material of interest that is not required by the reader to understand what you are talking about – but still might be of interest.

Read less