Individual Research Report Assessment Details: At a minimum, your report must address the following issus: – A definition of the customers needs, wants, demand, product and market identified for the organisation – A discussion of the Orientation the company exhibits toward the market place – The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc) – Segmenting, targeting and positioning issues relating to the organisation. Please note: The following company types are NOT permitted as subject material for this assessment: – Multinational fast food companies (i.e. McDonalds, KFC, hungry Jacks, etc) – Multinational beverage companies (i.e. Coca Cola, Pepsi, Starbucks, etc) – Multinational sporting apparel companies (i.e. Nike, Adidas, etc) – Multinational personal electronic companies (i.e. Apple, Nokia, Samsung, etc) Number of words: A word limit of 2500 words applies.
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