Question: 1. Knowledge outcome You will be able to develop your understanding of consumer behaviour in marketing and how this contributes to organisational success 2. Intellectual /transferrable skills outcome You will be able to consider a complex consumer behaviour issue and propose feasible alternative options for consideration. Heres what you have to do: 1 Choose a current consumer insight topic (see suggestions below). 2 Agree […]

Must use file structure attached, check work using the marking criteria for assignment, read weekly content 1,2,3,4,5,6 attached. Be clear on file structure and address each point below clearly: Assignment 2. Your company (an Australian pharmaceutical company) is considering South Africa and China to expand its business and enter the global marketplace for the first time. As an International Operations Manager, prepare a report (up […]

Students are required to select two electronic articles during the term, that have been published on either of the following marketing news websites, relevant to marketing issues and/or concepts: Marketing Week (2018) – (https://www.marketingweek.com/) OR American Marketing Association (2018) – (https://www.ama.org/publications/MarketingNews/Pages/Current-Issue.aspx ) The article selected is required to have been published on the website no more than three weeks earlier than the articles due date. […]

1)Explain the objectives of advertising management and its use of the elements of the promotional mix 2)Analyse the advertising management processes 3)Evaluate the advertising management processes 4)Assess the media channels used in integrated marketing communications 5)Formulate the conceptual framework of integrated marketing communications to develop an IMC plan Read less

Task: Creative Brief 1. What is the purpose for this brief? This links back to the problem or opportunity that you identified in the background analysis. 2. What are the measurable objectives for this job? Your communication and behaviour objectives are relevant here, so think carefully on what you want to achieve. What should this communication do? 3. What is the corporate and/or brand positioning? […]

We must follow all description i choose apple watch as product from apple company You need to establish a good introduction. Failure to do so would compromise the rest of the assessment as there will not be a good flow because you cannot apply the theory to the firm / consumer. You need to set the scene right from the start. In this case, it […]

For weeks 3, 4 and 5, e-Learning materials are uploaded on Blackboard (see ‘E-learning Activities’ menu for these weekly activities) for review and application. In Week 6, students should choose 2 out of these 3 weekly materials and submit their response in a single report format to their Instructor. For each material, prepare two paragraphs: Paragraph 1: the key ideas from the materials not a […]

Question: This module provides you with an opportunity to develop digital marketing intelligencegathering abilities, planning skills, creativity and measurement/evaluation in order to formulate strategic and tactical solutions required for a Digital Marketing project. Learning Outcomes: On successful completion of this module you will be able to: Critically evaluate the relevant methods to be applied for developing a project in this area. Develop a project proposal, […]

Task There are many ways in which marketing managers decide on a particular strategy. The first step for any manager is to have a strong understanding of the strategic planning process. Relevant chapters from core text book – Chapters 1 & 2 Select an organization that you are familiar with, consider the industry and markets they operate in. Having selected the organization write to the […]

Utilising the simplified consumer decision process outline Arabella’s decision process in this case . What was her motivation for this particular purchase. Read less