we must follow all description i choose apple watch as product from ap

We must follow all description i choose apple watch as product from apple company You need to establish a good introduction. Failure to do so would compromise the rest of the assessment as there will not be a good flow because you cannot apply the theory to the firm / consumer. You need to set the scene right from the start. In this case, it was about social influences. Stick to the topic. Journals are critical to get solid findings. When searching, you cannot type the company name with the social influence (i.e. culture) to get the finding that you want. The journals will give you information about the topic (culture, social class or reference groups) and you need to apply that to the company / consumer / scenario. Linking on the point above, you need to read the journal, obtain the main point and create the heading. That is how you obtain the main points of your argument. Avoid giving personal experiences. Think about it this way if you state something, you need to source it. Also, you need not explain concepts such as the Marketing Mix and the 7Ps. Focus more on the application. Otherwise, it will feel like I am reading a textbook. This is a report. It is a strategic tone, which your manager would like to review. Avoid sources like study.com / ukessays.com / management.com / slideshare. This is not credible, acceptable at this stage (and worse still), may be inaccurate. Read the marking guide to see how you are assessed. That would serve as a good reminder. QUESTION Task Social influences impact product and brand purchase decision at all stages of the consumer purchase decision process. Questions: You are required to identify at least two social influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one products/services are offered by your firm) and discuss, specifically to your firm, how the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process. Drawing on the theories in chapters 2-4 to discuss how marketers (in your firm) can apply this understanding of social influences on consumer behaviour to improve/enhance your firm’s marketing strategies (4 Ps or 7 Ps, targeting, market segmentation, etc.). Hints: – Make sure that you draw sufficiently on theoretical concepts of consumer behaviour in your discussion. – When you are discussing particular concepts make sure that you define them first. Each student must not write more than 2000 words The paper must be referenced with relevant up-to-date sources. Rationale This assessment task covers topics 1, 2, 3, and 4 and has been designed to ensure that you are engaging with the subject content on a regular basis. The assessment is designed to provide insight into Learning Objectives 1,2,4 and 5 More specifically it seeks to assess your ability to: be able to compare and contrast consumers and organisations in terms of their markets and buying behaviour; be able to evaluate a variety of external factors and their influence on consumer behaviour. MARKING CRITERIA 1.understanding of relevant consumer behaviour theories 2. application of consumer theories to a particular market 3.consumer behaviour implication for the marketing strategy of the organisation 4.quality of examples 5. reference. 6. presentation 7. expressions

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