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Assignment outline
Peloton’s Crisis Response Plan
Introduction
Peloton Interactive Inc. is a media and training company located in New York.
A CMP enables a company to react rapidly in the event of a catastrophic catastrophe by
providing a well-documented set of procedures for anticipated critical circumstances.
Background
Peloton was at the top of his abilities when the epidemic broke out.
Research Methodologies
Exploratory research is crucial to the success of any marketing or commercial plan.
Crisis Management
The employment of methods to assist a corporation in coping with an unanticipated and severe
negative situation is referred to as crisis management
Critical Thinking
The process of making a choice based on a comprehensive evaluation of pertinent facts,
evidence, observations, and arguments is known as critical thinking.
Effective Communication
Effective communication refers to the ability to communicate effectively and efficiently.
Emotional Intelligence
Emotional intelligence, or EQ, is the ability to identify, utilize, and manage one’s own emotions
constructively
Leadership
Both academic and practical definitions of leadership include a person’s, group’s, or
organization’s ability to “lead,” influence, or guide other individuals, teams, or whole
organizations.
Diversity in the Workplace

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When it comes to nurturing diversity in the workplace, it all boils down to creating an inclusive
environment conducive to growth.
Management and Strategies
It is critical that the organization has a crisis management plan in place that outlines all of the
measures required to keep a crisis under control at all times.
Risk Factors and the activities involved
All commercial operations and activities of the organization are often utilized to get access to its
clients and consumers
Performance of the company financially
Management has maintained the company’s remarkable rating among firms with the highest
success rate and the highest shareholder value.
The Peloton’s Best Course of Action
According to Moyer, Peloton failed to identify and should have expected the substantial
emotional reaction elicited by the terms “urgent warning,” “death,” and “children.”
Waiting Too Long
Recommendations from Business Leaders
Focused Approach
Make a Quick Choice
Consider the Consequences
Do not Delay
Recognize Errors
Crisis Management Plan
Risk Analysis
This is described as a strategy that is continually targeted at achieving several goals inside a
single company.
Crisis Management Planning Committee
This is the committee in charge of deciding on the firm’s overall crisis management plan.

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A crisis management team’s organizational structure
The bulk of teams are organized in a hierarchical framework.
Control and Responsibility
Human resources will be in charge of discovering and resolving any problems that develop
throughout the company’s many divisions.

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Peloton’s Crisis Response Plan

Student Name
Institutional Affiliation
Course
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Introduction
Peloton Interactive Inc. is a media and tr…