Complete 8 pages APA formatted article: Evaluating Hotel Reward Programs and Working Towards Improving Them.

Complete 8 pages APA formatted article: Evaluating Hotel Reward Programs and Working Towards Improving Them. Loyalty programs include points accumulations associated with bookings that can be redeemed for discounts, future stays at the hotel, or even certain prizes made available by the hotel firm. Other programs maintain opportunities for consumers to accumulate airline miles or even the ability to upgrade their accommodations to a more lavish room in the future.

Whilst the implementation of hotel rewards programs would appear to be a significant incentive for consumers to develop loyalty toward the issuing hotel, it has been criticized that these programs are ineffective, long-term, toward increasing hotel profitability and establishing a loyal consumer base. Several studies have found that genuine consumer loyalty is achieved by the establishment of absolute customer satisfaction (Taylor, Celuch and Goodwin 220. Mittal and Lassar 177). In this context, loyalty is theoretically determined by illustrating superior service quality and perceived trust in the hotel. Therefore, the purpose of this literature review is to explore the dynamics of hotel reward programs to determine whether the points accumulation scheme, tiered loyalty programs, upgrade opportunities and airline miles are sufficient in establishing legitimate customer loyalty. Can these incentives be sufficient enough to create recurring purchase commitment and, if not, what can be done to improve them? The literature supports that service quality related to the loyalty program would be more important for hotels to emphasize, to provide tiered program members more equity between the higher-level and lower-level tier members, and structure the program so that consumers can perceive rapid and more valuable rewards.

It is believed that loyalty programs give consumers a perceived sense of ownership of the firm and the impression of belongingness at the firm (Hart, Smith, Sparks and Tzokas 542), hence having a potent psychological impact which theoretically drives more loyalty.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros