Your assignment is to prepare and submit a paper on tourists satisfaction levels. In tourism, this is achieved when the customer interacts with the tourist destination and the tourist experience. This means that it matters a lot what the customer expected and how the destination was unveiled to the tourist. For his reason, one tourist may feel dissatisfied with the destination while another one is fully satisfied. Similarly, the same destination may be visited by the same tourist and end up having different satisfaction levels for the two visits may be due to how the tourist was handled in the two visits or having different expectations for the two different visits.
While students may be considered as a general tourist, they have specific needs that need to be addressed in a unique manner to ensure that they are satisfied. May are times that they have been left out of the main plans by tourist destinations. However, as Pizam et al. (1978) note, satisfying one group of customers does not lead to the automatic satisfaction of all the others. For this reason as a highly potential group, there is a need to ensure that they are also focused while determining the satisfaction levels are they mainly represent the youths.
Travel and tourism are considered one of the globe’s largest industries. The fact that it has even greater potential makes the industry of higher interest. With the removal of certain strict policies in the airline industry, together with advancement in technology, the emergence of online business/ e-commerce and demographic transitions the industry is even set for a better future. It continues to provide numerous job opportunities as well as for millions of people as well as support many governments the main source of Gross Domestic Product (GDP). In 2011 according to the World Tourism Organization UNWTO (2011), the International tourism receipts surpassed US$ 1.2 trillion with the largest share going to Europe at 45 percent of that. .
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