Your assignment is to prepare and submit a paper on the libertarian, social responsibility, and political economic theories regarding role of mass media in society.

Your assignment is to prepare and submit a paper on the libertarian, social responsibility, and political economic theories regarding role of mass media in society. Mass media is any medium used by an individual or group of persons to transmit a message to a large group of audience. Essentially, mass media provides the venue for social communication, which helps in the administration of human affairs (Lorimer, Gasher & Skinner, 2008). Numerous scholars from the fields of journalism, humanities, and sociology have pointed out that in order to thoroughly understand mass media, it is important to study it in the context of mass communication.

Mass communication, like any form of communication, is defined both as message content and as a communication process, which results from the interaction between the sender and the receiver of the message. The result of this interaction is the shared meaning about a certain phenomenon, and grouping together these ‘shared meanings’ can help in the construction of social reality. Contextually, therefore, mass communication influences the way people perceive themselves, other people, and the society they belong in.

While it is easy to claim that mass communication plays a vital role in the shaping of social reality, determining who dominates this process is a more difficult task. Is meaning dependent on the senders of messages, who control not only the content of the message but also the venue for its delivery? Or does it rely on the understanding and behavioral response of its intended audience? The key to answering these questions lies in revisiting the different forms of mass media today.

The forms of mass media can be categorized as traditional or digital. Traditional mass media is comprised of print, radio, and television, while digital mass media heavily concentrates on the internet. The ‘one-to-many’ nature of communication in traditional mass media has led scholars to believe that it is indeed the senders of messages who determine the meaning of communication message. This view is entirely different from the ‘many-to-many’ nature of communication in digital mass media, in which the variety and accessibility of information and the interactive environment both contributed to the creation of a more dynamic, empowered, and critical group of media consumers.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10