You will prepare and submit a term paper on Product Placement has to Be a Part of Film in an Era when Advertising Is Struggling. Your paper should be a minimum of 2500 words in length.

You will prepare and submit a term paper on Product Placement has to Be a Part of Film in an Era when Advertising Is Struggling. Your paper should be a minimum of 2500 words in length. In this essay, I will focus on the analysis of 4 recent feature films in order to show that product placement is an effective substitute for the advertising clips. Using relevant research in product placement and a documentary by Morgan Spurlock, I will analyze how product placement works and what effect is achieved by integrating brands in the context of different films. Product placement has to be a part of filmmaking because all parties benefit from it. while directors have more money to make quality films, marketers raise the levels of brand recognition and awareness.

Product placement is an effective way to increase a film budget by inserting certain products in particular scenes of the film. The history of product placement dates back to the Silent Era films released in the 1920-s. According to Segrave (2004, p.3) people inserted colored slides that advertised various goods available at the nearest grocery stores between the episodes of ‘Perils of Pauline’. People were not allowed to leave. they had to sit in the theatre and watch them. In 1940, product placement was already used by many companies. For instance, De Beers Jewellery Company supplied posh accessories to the film Skylark filmed in 1941 (Segrave 2004, p. 82). Since then, product placement was recognized as an effective marketing technique. Now it is on the top of its popularity.

There are three basic types of product placement available for moviemakers to choose from. They can represent the product visualizing it, talking about it, or using it (Williams, Petrosky, Hernandez & Page 2011). All three types of product placement are more effective than ordinary advertising. They represent the product in a certain social context and add value to it by developing associations with actors, movie characters, or the circumstances where the product is used (Campbell, Mohr & Verlegh 2007). There is a huge difference between a good can and Batman’s car.&nbsp.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros