You will prepare and submit a term paper on Information Management in Organizations. Your paper should be a minimum of 3500 words in length. In the modern world, having a strong social media appearance in business is a necessity. This is because the organization no longer uses newspapers, radios, billboards, and TV media as a way of advertising (Lovett, 2011,p. 144-145). Social media plays an imperative role in an organization because it provides a platform to use its volume economy. Social media has a significant influence in various areas of marketing, political decisions, communication, economic regulations, branding, and dialogue. Through social media, a company develops a distinct relationship with customers where the sharing of fundamental information takes place. As a result, clients can make up buying decisions (Rohlinger, 2014, p.39).
As a matter of fact, companies market their products to new customers as well as their consumers through sharing blogs, whitepapers, marketing strategies, and infographics. On the other hand, the customers respond to the respective organizations through social media (Carroll, 2011, p.180). In addition, it makes it easy for people to provide their views and endorsements for products and companies. All in all, an organization can track their reputation as well as their performance on social media. A company’s reputation is built through a massive existence in social media by giving favorable data on Twitter or Facebook in the organization’s field. As a result, the public perceives the company as an authority (Moac, 2011, p.5).
Social media enables the sharing of information among value network partners in a visible, timely, and interactive way. In most cases, organizations use websites to give precise information that is critical to the public. The web information should be informative, accurate, and up to date. For instance, potential employees explore the organization’s website to find out the kind of work it is involved in, job opportunities, as well as its culture and structure. .
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