While each of your plans will be unique and Im eager to read the creative t
hings you come up with,
you MUST
choose strategies to improve Canadas blood donation rates tha
t fall into one or more of
the following
categories:
Th
e content
and distribution of ad
verti
s
ements
(e.g., paper
–
based ads,
TV
commercials
, social
media
, hashtags
)
for blood donation
.
What
role that educators, nurses,
and
doctors
could
pla
y in encouraging blood donation
in their
students or patients
.
How you
r plan
woul
d try to combat or reduce
the fears
often
associated with
the process of
donating blood.
How your plan could make use of the power of intrinsic (rather than extrinsic) rewards.
What emotions you could
play on or
try to influence in
order to increase blood donation rates
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