Write a 12 pages paper on issues and trend that impact upon global entertainment. In the modern world, people consider entertainment not only as a time pass activity but at the same time entertainment is considered as a medium to convey the ideas of any particular society or nation. In several countries such as India, China, etc. countries where there are more than billion people, as well as a diverse culture across the social entertainment, is a big option to increase the closeness as well as exchange culture among one another. Entertainment is an option which in modern times used by various corporates as well to ensure that they can make their employees relaxed as well as can encourage them to perform even better. With every passing year, the pattern or style associated with the entertainment industry is changing along with the choices of the customers. One must consider the fact that the entertainment industry is changing with the time and there are various factors associated with the changes as well as challenges faced by the various segment associated with this industry.&nbsp.

The global entertainment industry has grown over the years at a rapid pace. As per the report published by the PWC, in the first half of 2007, they have mentioned that as per their expectation, the industry was supposed to grow at 6.4% compound growth rate and was to reach $2 trillion by 2011. As per their expectation, the internet, TV distribution, and video games industry were top of the chart in terms of annual growth rate for a period of 5 years: 2007-2011. In their report, they have predicted that the filmed entertainment industry was supposed to touch $103bn by end of 2011. The broadband industry supposed to touch 540m by the end of 2011. “Internet will lead growth in the advertising sector, with a compound annual growth rate of 18.3% leading to a tally of $73bn in 2011.” (Mitchel, 2007)

The film industry is one of the key players in the world entertainment industry. Over the years, there are lots of changes in the film industries across the globe and now it has been considered as one of the top-performing entertainment industries.