Write 8 pages with APA style on Conceptualization of an Innovative Event and Sales Pitch of the Bid.

Write 8 pages with APA style on Conceptualization of an Innovative Event and Sales Pitch of the Bid. One of the essential elements of the marketing mix “which is designed to inform, remind, persuade and influence the customers so that they purchase the brands of the advertiser company. Brand promotion is applied and persuasive communication used for informing and reminding the customers of the company’s brands.”(Lakhotia, 2011). Brand promotion is important for following reasons: developing brand equity. increase sales and demand of any particular product or service. develop new market segment and customer base. promoting the organization and differentiate the product or service of the company from rest of the competitors, and finally to overcome any challenges that company might be facing in terms of promoting their offerings or in terms of holding onto their market position. (Lakhotia, 2011). In this paper, the main focus is on the pharmaceutical industry and how events can help them to develop a better brand image in front of their clients and also among customers as in this modern era the competition is very hard.

In the UK, there are a number of well-known players present in the pharmaceutical industry and at the same time, there are more new players starting their operation every year. The market in the UK is a very competitive one and to be successful in that market it is important for every pharma company to come up without the box thinking in terms of promotion and branding. GSK or GlaxoSmithKline is one of the leading players in the world pharmaceutical and healthcare product market. The company is well known for its brand promotion and marketing strategies and over the years they were considered as the leading player in the healthcare and pharmaceutical market. In recent years, the company is facing 6 basic challenges in the pharmaceutical market across the globe. These are not specific for GSK, but as O’Riordan (2011) has mentioned in his report that these are the common challenges for all the pharma companies across the globe.&nbsp.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros