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Write 8 pages thesis on the topic media crisis management plan. In the paper, a crisis management plan to handle the media in case of crisis for a hospital is taken into consideration. Various aspects such as the available theory and principles of effectual crisis management, available options to the management of the hospital in handling media at the time of crisis, recognition of potential reasons for the crisis in a hospital and media response releases against each potential reasons for crisis is taken into concern in the discussion.
A crisis management outlook is very much crucial for the smooth functioning of an organization. A particular crisis can pose several threats that include public security, monetary loss, and reputation loss (EISF, 2010).
In the case of a crisis scenario, the media plays a vital role in order to communicate the information of crisis to a number of viewers. The media is very much interested to attain certain information from the victims or their families or their friends as sources rather than government officials. There are both positive as well as negative outcomes for the functions that are performed by the media. If the information is not communicated properly to the media then it can result in harmful effects and also can bring troubles, however, at the same time, media can be beneficial while disseminating various useful information as well as opinions that are directly communicated to the public (Johnson & Cwiek, 2005).
From the perspective of efficiently handling media in a particular crisis, the hospital should not avoid the media. This factor would be very much crucial for the hospital regarding not to avoid media at all. This is due to the fact that if the hospital attempts to refrain from media through fears such as misinterpretation of information then the journalists would imagine that the hospital is hiding crucial information from them and as a result, the media might adopt certain other sources which the hospital cannot control (Putra, 2009).
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