Write 5 pages with APA style on Media and Cultural Analysis Gender. Thus, the paper’s objective would be to discuss the aspect that gender is performative while designing advertisements. Furthermore, the media firms’ techniques and their way of organizing cultural elements will be demonstrated. Moreover, semiotics’ strengths and weaknesses used to convey a message through visual meanings will also be critically analyzed. Semiotics is the signs that are used to describe messages to the viewers. Advertisements play an imperative role in promotional activities. Therefore, the two examples of print media discussed below will show how it appeals to different genders. &nbsp.

According to Kress (1998), the genre is a kind of text derived from a structure of a social occasion and characteristics and their purposes. It can further be said that genre may be considered a realistic device used to help any gathering produce efficiently and repeatedly and relate them to the customers’ expectations (Chandler, 2000).&nbsp.

From the image above, it can be interpreted that the genre used in the advertisement of Jupiter Auto Spa, which depicts the unique offerings and discounts, may attract the male more than the female. Free car wash and other discounts will make the male feel that they are getting added value for their price. Moreover, the free service of pickup and delivery of the car will play on the male’s mind that will be a convenient factor (Mike’s Computer Marketing, 2004). The male genders usually are busy working due to which the care towards their vehicle is being neglected. Thus, the added facility may encourage the male as their time is not spent uselessly, whereas the desired task is done effectively.

This print advertisement is expected to attract less to women as they are more concerned about products that take care of their physical beauty and fitness. The discounts and the offerings will somewhat be attractive to women who have a craze for cars. Judith Butler (1995) stated that desires are often intentional, which are towards a given object or other. Still, at the same time, it is also reflexive, where it is a modality in which the subject is both improved and discovered. Thus, desire is the relationship between the image and the viewer, between the object of desire and desiring matter, product, and customer.