Write 4 pages thesis on the topic should liquor ads be allowed on television. Firstly, most liquor advertisements downplay the factual attributes of the product by focusing on the generation of images

Write 4 pages thesis on the topic should liquor ads be allowed on television. Firstly, most liquor advertisements downplay the factual attributes of the product by focusing on the generation of images and contexts that connote camaraderie, escape, refreshment, and relaxation. Secondly, the youth’s exposure to liquor advertisements often lead to the youth’s heightened interest, trial at young age or increase in frequency and volume of consumption. From a business perspective, advertising is meant to stir the awareness, induce purchase, develop the consumption habit, and build loyalty of the target consumers on the company’s products and services. In the U.S. alone, companies spend nearly $2billion yearly for advertising on both mainstream and digital media, according to a position paper entitled Alcohol Advertising and the Youth. Furthermore, almost 2 million advertising placements on television have been made between 2001 and 2006. Approximately 20% of television alcohol advertisements were on programming that the youth age 12 to 20 were more likely to watch than adults of legal drinking age. This finding reinforces the assumption that the companies deem the youth as primary target market of their advertisements. In a similar vein, a briefing paper entitled The Advertising of Alcohol, in support of Increased Restrictions stated that the broadening of communication venues for liquor advertisements through the addition of sponsorship, competition, and special promotions in the brands’ campaign plan underscore the companies’ goal of communicating the relevance of liquor products to the youth.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10