Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.
Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length.
Be sure to cite your sources using APA format.
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