There is two part need to be completed which are Part A and Part B. However, we have already submitted our Part A. We need your help in Part B. The instruction as follows: 1. We have chosen Billabong as our case study. 2. We got 3 IMC objective that we focused during in Part A which are -to increase the quantity of Billabong’s customers – to differentiate billabongs’ product compared to their competitors – to increase brand awareness in the international market 3. Our target audience is sports enthusiasts and youngsters
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