thenbsptarget market is uae and the company or product is metro a g

Thetarget market is UAE and The company OR Product is Metro. A. Group Project Overall Format 1) Include a cover page with the description of the project, the names of the authors and a table of contents. 2) The body of the report should be between 15-20 pages, double spaced (not counting title page, table of contents, bibliography, and appendices) 3) The report should use language appropriate for a sophisticated reader. Write this as if you were writing to your boss, a CEO or a financial investor – someone who is looking to invest significant company money. If you make a poor recommendation (that is, tell them to invest when they shouldnt, or miss an opportunity they should invest in), you could lose your job. You are expected to be fair and neutral in your analysis (not just cheerleading) 4) Use full sentences, correct capitalization, punctuation, and spelling and grammar. All sentences should contain a subject and verb and express a complete thought. Do not use empty sentences that do not convey any thought or ideas or that only exist to increase your word count. 5) When using statistics or information from outside sources, footnote the information on the page where the information is used. The document should look clean and attractive use graphs and charts, where useful. Use APA citation for your sources. — B. Group Project – Template (Abbreviated from A Step-by-Step Guide to Exporting Team Canada Inc. Publication. Department of Foreign Affairs and International Trade) Header: EXECUTIVE SUMMARY The Executive Summary is a two-page summary of the most important parts of the entire project. It serves the purpose of introducing the project to a Board of Directors or CEO of a company that may be interested in the trade potential of that country. It should outline what the project is about and include a short paragraph on each of the major subjects and an overall analysis of that country. The Executive Summary is written last, after everything else is completed. Header: DOMESTIC MARKET PERFORMANCE See pages 14-16 in the Guide. This is where you describe your proposed Business Venture (the company youve selected and why you think it would work) and the product/service being offered into the target market in sufficient detail that the reader would understand the nature and use of the product/service. Include the major features and benefits as you see them. The Company The product or service History of performance Resources (human and financial) Organizational structure Domestic marketing strategy Export Objectives and Goals Page 2 (Group Project Format and Template) Header: TARGET MARKET See pages 16-21 in the Guide and Chapters 2, 3, 5, 6, 7, 8 from the course textbook. Highlight the key points about the Target Country a person about to do business there should know about. Emphasize points that relate to the product or service you are proposing to bring to the Target Country and how those points impact your proposal to enter the Target Country (both positive and negative). This section should address: Political highlights: (how stable is the country, is it business friendly, how and why?), legal system as it applies both to doing business in the country and protection of intellectual property (how might this impact your product/service/company?). Economic highlights: trading relationships or existing or proposed trade agreements with Canada (do many Canadian companies already operate there or would you be the first?), GDP, population growth, inflation rate, PPP. Business information: E.g. tax system (how does this impact your company?); attitude to foreign investment and repatriation of funds (is it foreigner friendly, even Canadian friendly?); are there taxes or rules on taking profits out of the country?; is the labour force educated and/or sufficient in the target market for you to meet your HR requirements? Check that you have you covered the following: ? Political Highlights ? Economic Highlights ? Business Information ? Cultural Considerations ? Travel Tips for Company Personnel ? Canadian Trade Commissioner Services/support Header: MARKETING PLAN See pages 22-29 in the Guide and Chapter 12 from the course textbook. Product or service analysis Product/service modifications Competitive Analysis (identify the top 3 competitive threats) Header: MARKET ENTRY MODE See pages 30-35 in the Guide and Chapter 11 from the course textbook. This is where you will decide what market entry mode or strategy will be used to enter the target country. Some of the decision factors might include: ? How is business conducted in the target market and industry sector? ? What are the companys export strengths and weaknesses? ? How much service and after-sales support will customer require? ? What trade agreement or barriers (tariffs, regulations, policies) apply to the target market? Page 3 (Group Project Format and Template) The market entry mode that you choose would include one of the following options: Direct Export Indirect Export Agents/representatives Foreign Distributor Trading House/EMC/ETC Strategic Partnership Header: RISK ASSESSMENT See page 15 of the Guide and the course textbook. This section should describe and discuss the nature of the barriers to market entry and the risks of doing business in the Target Country. Be sure to identify the ways of overcoming these barriers and risks. The types of risks and barriers to consider are: Country risks (specific to the country or even the region political, social, economic) Market risks (risks related to your target demographic, or to the broader international market [interest rates, exchanges rates, international agreement collapse etc] in the Target Country) Product risks (risks related to your product/service but especially in the Target Country) Commercial risks (problems related to your companys ability to do business and reaction of competitors) Barriers to market entry (legal impediments, geographic impediments, how to overcome them) Barriers to market acceptance (legal, cultural, etc which exist and how to overcome them) Include any relevant information from the Country Risk Quarterly Profile from EDC (registration required): https://www.edc.ca/en/guide/country-risk-quarterly.html Header: CORPORATE SOCIAL RESPONSIBILITIES & STRATEGIES See Chapter 4 from the course textbook. As part of your understanding of a global business strategy for your company product/service, you need to identify and discuss the CSR issues that may exist in your Target Country. Include in this section specific actions required to deal with these issues. CSR issues to consider are: Environmental concerns and trends (carbon footprint in transport, manufacturing process, water use, etc) Human rights issues (sweat shops, immigrant workers, equal treatment) Unfair or corrupt business practices (bribery, false advertising, misleading financial statements) Health, safety or labour issues (working conditions, hours of work) Page 4 (Group Project Format and Template) Header: FINANCING In this section address the following issues related to financing of the venture: Does your company have the financial capital/funding available for export expansion? Have you identified any sources of funding for your export plans? Header: EXPORT-ABILITY ASSESSMENT See pages 10-11 of the Guide. Complete this company assessment to the best of your ability Header: CONCLUSION Conclude your report by identifying three (3) key arguments you would put forward to persuade the CEO or a financial institution that this undertaking would be a profitable venture. Make a recommendation about developing this Target Country and support your recommendation with reference to critical information from each section of this Report. It is okay to recommend NOT to enter the Target Country, if you think this is the correct recommendation. You need to explain why in either case. Header: SOURCES, REFERENCES, APPENDICES AND BIBLIOGRAPHY This section plays a role in the overall evaluation of the Written Report as it is an indicator of the time and effort spent on research. This section lists all the sources used in the preparation of the Report. Correct APA citation is important. You may use an unlimited number of appendices, but these must be referenced in the text if used. These must be useful to making your point or not used at all. Include Appendix titles in the Table of Contents. Direct downloads of data from the Internet are not to be included. You must interpret and analyze the information you collect rather than simply reproducing it.

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