The module will be assessed on an Assignment consisting of a video recording to be submitted in Week 11.

The presentation will consist of a 10 minute presentation.

You are required to choose one of the options below and from a public relations perspective review the campaign

You will need to produce (1,500 words minimum, 2,000 words maximum): 09.2017 Page 5 of 7 1.

A Powerpoint presentation explaining:

 the background to the subject

 the public relations issues faced

 any objectives they could establish for the campaign.

 any positives or negatives

 any recommendations for extending the impact of the campaign (60% of the marks)

2. A Q & A document containing likely questions and responses to support the presentation. (20% of the marks)

3. A recorded presentation on your research project which needs to be uploaded to Blackboard. (20% of the marks)

Kellogg’s turns packaging black and white to make breakfast more creative