The group project asks you to evaluate competitive advantage of a firm by analyzing a company of your choice and how the company competes in an industry. It can be an industry you want to learn more about and/or a company you want to work for. The more you put into the process, the more rewarding the experience will be for you.
The primary goal of this project is to evaluate competitive advantages of the firm of your choice. The deliverable takes the form of answering the following questions, by applying the frameworks/tools learned from this course. Students should find a focal issue for the project first.
1. Introduction: Company Description , What is your topic? What is your plan to conduct the inquiry? How is your paper organized?
2. Conduct a PESTEL analysis to identify external forces affecting the industry your company is based.
3. Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
4. Analyze your company’s resources, capabilities, and competencies. Do any of them provide the basis for a competitive advantage? Why or why not?
6. Apply a SWOT analysis. What strategic imperatives do you arrive at? 7. Identify different types of strategy the company employs, i.e. business/corporate/global
strategies. How do you assess them in terms of gaining and sustaining competitive
advantage? 8. Conclude by evaluating whether your company has a competitive advantage or
disadvantage in its primary industry. Why or why not?
FORMAT FOR ALL WRITTEN ASSIGNMENTS
Written assignments will be evaluated on content, analysis, clarity of expression, and your writing and grammar. Success in a professional career is truly impacted by your ability to clearly and professionally communicate your ideas and relevant information, whether it is to employers, executives, investors, customers, suppliers, or employees. All assignments are to be the students’ original work.
All written assignments will use the following format and are to be posted in Blackboard.
Must be a WORD document.
Page 3 of 4
California State San Bernardino Management Department MGMT 490
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more