1. Which of the following is NOT a function that marks serve?
a. They indicate that the goods or services to which the mark is attached are from a single source.
b. They advertise the goods or services.
c. They provide an identification symbol for a particular good or service.
d. They provide a marketing point for increasing the price of the good or service without increasing costs.
2. The primary focus of trademark law is to protect ____________.
a. trademark holders from trademark infringement.
b. the value of the trademark.
c. consumers from deception.
d. the brand identity of the trademark.
3. The primary focus of dilution law is to protect ____________.
a. trademark holders from trademark infringement.
b. the value of the trademark.
c. consumers from deception.
d. the brand identity of the trademark.
4. McDonald’s “golden arches” are an example of which type of mark?
a. Trademark.
b. Service mark.
c. Certification mark.
d. Collective mark.
5. Your friend Mark has just started a new Internet company and he is trying to decide what to name his new company. He plans to create Internet telephone software. He asks your opinion on two choices: (1) Internetphone or (2) Wolverine Software, named after his alma mater. Which name choice do you think will receive the most trademark protection?
a. Internetphone, because it clearly describes his company’s product.
b. Wolverine Software, because it is an arbitrary mark.
c. Internetphone, because it is a suggestive mark.
d. Wolverine Software, because it is a fanciful mark.
https://scholaron.com/homework-answers/1-which-of-the-following-not-2123516
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