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Harley Davidson Case Study

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Harley Davidson Case
1.
Harley Davidson has numerous resources and capabilities that the company has used over time to
achieve its competitive advantage. The first main resource that Harley Davison has used to
achieve a great competitive advantage is the resource of its brand. Harley Davidson has built its
brand over the years. Many people acknowledge the brand as they seek to purchase motorcycles.
The company was founded in 1903 and hence, as years went by, the company worked on
building its brand as the company expanded. Therefore, many people are aware of the brand
globally, and hence, the company achieves a great competitive advantage over other companies.
Secondly, the company can customize its products based on the customers’ needs. This ability
gives the company a great competitive advantage since all customers wish to have unique
products and this is mostly achieved through customization. Harley Davidson can personalize the
motorcycles to suit the customers’ desires which give them a great head start over their
competitors in the industry (Grant, 2021). Thirdly, there is the resource of customer loyalty. The
company has enjoyed loyalty from its customers who are return customers and hence, these
customers boost their income significantly and ensure that Harley Davidson is at an advantage
over its competitors in the market.
2.
Harley Davidson has employed a differentiation strategy that can be imitated by other companies
in th…