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Critical Thinking in Business and IT
Outline
Google as a search engine tool for Cisco Saudi Arabia company
I.

Step one
➢ Introduction

II.

Step two
➢ Google as the preferred search engine

III.

Step three
➢ Benefits of using Google as the search engine

IV.

Step four
➢ Metrics used to measure the effectiveness of Google as a search engine for Cisco Saudi
Arabia company

V.

Step Five
➢ Additional Metrics that should be employed in measuring the effectiveness of Google as
the search engine

VI.

Step six
➢ References

USING GOOGLE AS A SEARCH ENGINE FOR CISCO SAUDI ARABIA COMPANY
Student’s Name
Institution Affiliation
Course Name
Instructor’s Name
Date

USING GOOGLE AS A SEARCH ENGINE TOOL FOR CISCO SAUDI ARABIA
COMPANY

2

Introduction
A search engine is a tool that is web-based that enables the user to find information from
the World Wide Web (www). The search engines exploit automated software applications
(referred to as spiders, bots, or robots) that move across the web in a way that follows links from
one page to another and site to site. The spiders gather information which is then used to
generate a searchable index for the Web. MSN, Yahoo, and Google are among the popular
search engines that have been in use for years now (Gao & Shah, 2020).
In the quest to generate results after a search, each search engine applies a varied
complex mathematical formula. The specific query results are then displayed on the Search
Engine Results Pages (SERP). The algorithms of the search engine host the web’s page key
elements such as the title page, keyword density, and content, and determine the rank in which to
place any result on the pages. There is uniqueness in every search engine’s algorithm. Thus, a
top-ranking at Google does not reflect a high ranking at yahoo, and the converse is true (Gao &
Shah, 2020).
Google Usage a…