Instructions: You are required to answer the following questions. Please do not repeat
the questions on your answer sheet. Instead, please list the answers
numerically/sequentially by simply utilizing 1, 2, 3, and 4.
1. Why is it important for tourism providers/destinations to have a good
understanding of motivation for travel? Give three examples of motivators (time, money,
holiday, etc) and how providers/destinations can capitalize on these motivators.
2. On page 200 (Chapter 9) there are 6 benefits listed as reasons for travel.
1.Those who emphasized excitement and escape
2. Pure adrenaline/excitement seekers
3. A family- and friends-oriented group
4. Naturalists (those who enjoyed natural surroundings)
5. A group who emphasized the value of escape by itself
6. A group who enjoyed all benefits
Select any three and briefly describe how you would market a destination – you can
pick any destination – to travelers in the 3 segments you choose? (For example, if you
choose San Francisco as your destination, which 3 segments would you attract to visit
and how?
3. In what way could a cultural attraction you are familiar with be improved for tourism?
4. Define culture and cultural tourism. How might a destination use cultural attractions to
bring in new tourism?
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