Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
1. DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
2. REFERENCES: All references must be listed at the bottom of the submission–in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.
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