Question 1
Write a report on how relevant legislation, codes of practice, ethical principles, and national standards affect marketing operations. You must include the following in your response:
codes of practice confidentiality and privacy issues ethical principles
legislation and regulations social responsibility and cultural diversity safety issues
You must ensure that all of the legal and ethical requirements listed above are currently active. You are to be deemed unsatisfactory for this task if you include outdated information such as a superseded legislation.
The word limit for your summary is maximum of 750 words ( 10% rule applies). Make sure you insert citation for your research following the prescribed citation format (refer to Style Guide for Assessment Submission).
Question 2
Briefly describe the following statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques. For each item, you must provide a definition and how it can be used to evaluate marketing opportunities. Write in your own words. Maximum length of answer for each item is 50 words.
Bootstrapping Brand-choice models Experimental design technique
Central tendency Conjoint analysis Cross-tabulation
Perceptual maps Intention survey Data mining
Extrapolation Game theory
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