Q. Think about and share at least two products that have similar packaging. Then think about and share two products that have similar shapes. Then think about and share two products that have similar names.
To what extent do these examples represent stimulus generalization? In each case name the primary brand, and which brand is the “me too” brand?
Assuming the strategy was intentional, do you believe it is ethical? Why, or why not?
Discuss
Name of textbook – Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition
Show more
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more