Provide a 8 pages analysis while answering the following question: EasyJet International Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is req

Provide a 8 pages analysis while answering the following question: EasyJet International Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. While the EasyJet company has become a well-known brand within the industry, its marketing plan has become obsolete and is a low-cost model has failed to push the company to success (EasyJet, 2011). Companies such as Ryanair and Air France have become serious threats to the survival of the company, which has increased the need for the company to change its marketing plan. This report provides a critical analysis of the airline industry, Easyjet’s marketing plan and identifies various failures of the organization. Besides, the report will provide workable recommendations that can help the company to win in the market.&nbsp.&nbsp.

&nbsp.

Porter’s five forces analysis provides a strong ground for the analysis of a company’s competitive position. One of the important perspectives of the model is the threat of new market entrants. Newmarket entrants refer to other airline companies that are strategizing to enter into the same market that EasyJet has invested (Benavent, 2009). The threat of new market entrants always spells increased in the height of competition within a market. From a close analysis, the threat of new market entrant within the airline market is very low. The process of launching an airline company has become more demanding and positioning the company in the market is too difficult. Therefore, this has become a risky market and companies are in fear of entering this market. Therefore, Easyjet does not anticipate any competition from new market entrants within this industry.

Next, the supplier power has become an important factor within the airline industry in the recent past. In this industry, there are two major suppliers. the airline supplier and the oil supplier. Boeing and Airbus are the two aeroplane suppliers. The two companies enjoy high demand due to the increase in the number of target customers. Therefore, the two companies have high bargaining power and are able to control prices. As a result, EasyJet has lower bargaining power and have little influence on the prices of aeroplanes (EasyJet, 2011).&nbsp.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros