Products and Services – Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those…

Products and Services –

Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those companies would love to get back.

Fortunately you happen to have a functioning time machine that you bought on Craig’s list. And now you’ve got one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money.

You’re going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. 

  • Identify and research a prominent new product/service failure.
  • The press loves failures, so you won’t have any problem finding examples.
  • Identify the following: product/service name, the company who marketed it, the year it was introduced and where (particularly if not in the U.S.).
  • Find a sample ad for your failed product/service.
  • YouTube is great for TV ads; image searches are great for printed ads. If you can’t find an ad, you probably haven’t picked a big enough flop!
  • Grab the link for your ad.
  • Answer the following questions about the market research process.
  • Refer to section 2.3 of the text as needed.
  • What are the steps in a market research process? Provide a brief explanation of each step relating it to your product as possible.
  • Where was the failure in your product’s market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?
  • What, in a single sentence, is the market research finding that you’re going to go back in time and share with management to stop this introduction?

wk1d2

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10