Option #1: Product Naming Concerns and Intellectual Property Protection: Tangible Product A part of new product launch strategy includes creating the product or service name. Address these questions:
Option #1: Product Naming Concerns and Intellectual Property Protection: Tangible Product
A part of new product launch strategy includes creating the product or service name. Address these questions:
1. In general, how does the product name affect and interact with other new product launch concerns?
2. What are two products (not listed in course materials) whose names clearly reinforce the brand in the mind of customers? Explain what the brand image implies to the consumer.
3. What are the costs and benefits of using intellectual property protection mechanisms?
4. How does product naming and intellectual property protection help support the success of a product? Provide an analysis.
Requirements:
· Your paper should be four to six pages long, excluding the title and reference list pages, which are required.
· At least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
· Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
· Follow the formatting outlined in the CSU-Global Guide to Writing and APA
Show more
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more