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Read the article: How Porter’s Five Forces Can Help Small Businesses Analyze the Competition at the link below.

https://www.businessnewsdaily.com/5446-porters-five-forces.html

Choose a company and complete the following analysis:

Force #1: Competition in the industry

Research question:What information would you gather to learn more about your company’s competitors?

Examples:List of competitors, competitors’ financials, market share, product differences, brand identity, industry growth, etc.

Force #2: Threat of new entry

Research question:What threats do new companies face in entering your industry?

Examples:Economies of scale, strong brand identities, capital requirements, government policy, high switching costs, etc.

Force #3: Threat of substitutes

Research question:What product or service may substitute your company’s current product or service?

Examples:Uber as a substitute to traditional taxi services.

Force #4: Power of suppliers

Research question:How do you determine the power of a supplier?

Examples:Supplier concentration, lack of supplier competition, switching costs, uniqueness of process and/or material, etc.

Force #5: Power of buyers

Research question:How do you determine the power of buyers?

Examples:Buyer concentration, buyer switching costs, brand loyalty, availability of substitutes, etc.

Guidelines for assignment:

Follow the APA format and write your analysis in one or two pages, not including a cover and reference page. Your paper needs to have a cover page and a reference page. Use two sources beyond the textbook and the article to support your information. Make sure to write in your own words and do not copy and paste from various websites.

textbook that is using: David, F. R., & F. David (2016). Strategic management: Concepts (16th ed.). NJ: Prentice Hall. ISBN-13: 978-0-13-415397-1