Week 6 Assignment
Create an Internet Marketing Plan for your event or to market yourself as an event planner for
your final project topic. You may refer to general guidelines described this week’s assigned text
readings.
Some questions to ask include the following. How will you advertise? Where will you advertise? What is your target market? How much are you willing to spend on advertising for your event?
The paper should be minimum of 750 words, APA formatted, using at least 3 authoritative,
outside references (anonymous authors, web pages and Wikipedia are not acceptable).
Category Points Weighting Description Understanding 20 44% Demonstrate a strong grasp of creating an online
marketing plan for an event or to advertise as an
event planner. A quality paper will have a
significant scope and depth of research to support
any statements. Relevant illustration or examples
are encouraged. Analysis 20 44% Apply original thought in preparing your paper.
Apply concepts from the course material in
preparing your paper. Make sure you cover all
aspects of an online marketing plan. Execution 5 11% Prepare a paper that is organized, concise,
coherent, and can be easily read and understood. Total 45 100% A quality online marketing plan will meet or exceed
all the above requirements.