Need help with my writing homework on Creativity and innovation. Write a 3500 word paper answering; Creativity has been obtained to be one of the major factors that enable organizations to be innovative in comparison to their competitors thus attracting customers as well as investors. Thus, there are certain theories and approaches that can be applied while considering such innovative measures. This particular study has focused on such theories and approaches and taken into consideration a case study on a particular organization to have an understanding on the needs and benefits of creativity and innovation in business organizations. Introduction: In the present times, the competition among the business organizations has increased to great extents such that organizations feel the immense pressure to gain competitive advantage against their competitive organizations. Thus, companies feel the need for innovative measures and creativity since it does not prove efficient and effective to continue with old measures that companies have been doing all the time. Constant changes and innovations are thus core issues in present day organizations. This might include innovations in their use of technological advancements, as well as trying to alter the demands of customers focusing on their competitors.