Need an research paper on the role of market segmentation. Needs to be 6 pages. Please no plagiarism.

Need an research paper on the role of market segmentation. Needs to be 6 pages. Please no plagiarism. The concept of marketing asks for a proper understanding of the consumers and then satisfying their needs before the competitors take advantage of it. Still, customers are diversified in their tastes and it is hardly possible to satisfy all the customers at the same time and with the same set of products or services. But there is no straight-line path for achieving such a feat. It depends upon product to product, service to service, organization to organization, and upon various other certain criteria. For example, a single product organization may acquire high sales and cut down advertising costs if they can target customers with a high probability of product purchase. Market segmentation helps not only reduce the efforts of the marketers in targeting their potential customer base but also plays a major role in developing a sense of customer loyalty among the customers to the new as well as the existing customers. In effect, it will help the marketers to understand their customers in a much better way than before. Distributing questionnaires to the customers form an important part of market segmentation. Through the help of questionnaires, the company will be able to better evaluate their products or services. Thus, suggestions from the customers would help the marketers understand their lacking and thus work upon it, which in turn will help in creating a stronger relationship between the marketers and their customer base (NetMBA, n.d.).

Markets are generally large and diversified. Every customer is different from one another in several respects and thus to narrow down the diversities of the customers or the market, they can be segmented on such following characteristics which are geographic, demographic, psychographic, and behavioral.

For example, geographic segmentation may include variables such as region, size of the area segmented according to size of the population, the density of population in a particular area.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10