Identify one company from the attached Temkin Report (now merged with Qualtrics Experience Management) on company ratings by customer experience. You will notice on pages 8 and 9 the best and worst companies are listed by industry. Select at least one of these businesses for your research. The 2018 experience ratings are the latest available from Qualtrics XM at the time of publishing this course…XMI_TemkinExperienceRatings-2018.pdfActionsWrite a 3-5 page paper addressing the following:

1. Follow APA style for Student Paper Format (cover page and bibliography should be included, the abstract is not required). For a helpful resource on this topic, see:

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.htm (Links to an external site.)

 – Generally 5 – 7 pages total is a sufficient length of the final paper.

 – Paragraph text should be double-spaced.

 – APA 7 student sample paper template is provided in the link above.

– Writing in APA 7 style is a very important skill to master before your final graduation. I have prepared additional slides for you: CRM Final Paper API and SEOI.pptx  

2. Provide a (approx. 1-2 page) overview of the business selected, why you chose this business, and the Temkin/Qualtrics ratings (if available, if not available just provide an overview of what Temkin/Qualtrics rates and how you think your selected business would rate). Integrate information from previous findings in prior modules if appropriate. Research the business and use at least two sources from a newspaper, periodical, or journal regarding the business and find the business on the http://www.brandindex.com/ (Links to an external site.). (Not all businesses are listed there so if you don’t find yours find an alternative website). Discuss the business you selected (make sure that the business you selected is identified in the resources).

3. Identify pertinent passages from the Forever Transaction book as applicable on how customer experience, customer relationship management, and the overall forever transaction model is (or is not) achieved by this company. Summarize/integrate these concepts into your analysis of how well/poorly this business builds customer relationships (at least one page).4. In at least one page, specifically address the following questions regarding the business you selected:

• In your opinion, how effective is this business in building brand loyalty (i.e. a forever promise)? Explain.
• Does the business have a presence on Social Media and how do they use social media to develop and promote their brand? (Identify the social media sites)
• Does the business have a mission statement, and if so, are the customers part of the mission statement?
• Review the business’ website(s) and address how it is or is not customer-centric.
• In your opinion, where can this business improve? (Don’t avoid this question by saying you don’t think this business has any room for improvement. If that is truly your opinion, then go into detail describing why you reached this conclusion).

Enjoy the writing of your final paper and in case you have any questions, please do not hesitate to get in touch!