Performance Evidence
identify and evaluate marketing opportunities to determine whether they can meet organisational
objectives.
document how current business operations need to be modified, and list resources required, to take
advantage of newly identified and evaluated opportunities.
Knowledge Evidence
outline key provisions of relevant legislation, codes of practice and national standards affecting
marketing operations.
describe organisational marketing plan, structure, products and services.
explain principles of marketing and marketing mix.
describe statistical methods and techniques to evaluate marketing opportunities, including
forecasting techniques.
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