icms mgt811contemporary management capabilities peer coaching analysis and plan

Assessment instructions
Students should choose ONE(1) of the three (3) brief case- study below. Each CEO requires peer coaching, including a self-reflection of their soft and hard skills, critical reflection skills, problem-solving ability, teamwork and management of self and others in a work environment.
The scenario is that you have been requested by the board of the company to write a peer coaching plan [500-words] based on the self-reflection of the business manager, and include one short, one medium and one long-term goal.
Your plan should use theoretical concepts underpinning hard and soft skills and relevant managerial effectiveness
case Studies
Case Study 1: AOL CEO Tim Armstrongs firing of a Patch employee and subsequent apology
A renowned example of poor communication came in August 2013, when AOL CEO Tim Armstrong announced that AOL would be reducing the number of Patch websites. Soon afterward, Armstrong spoke to 1,000 employees on a conference call that was intended to boost morale and discuss the future. What happened instead was far from morale-boosting. Armstrong ended up firing Patchs Creative Director, Abel Lenz, in front of everyone. Four days after he fired Lenz, Armstrong sent AOL employees an apology for his behaviour. Unfortunately, rather than using it as an opportunity to take ownership, in a direct, heartfelt way, Armstrong missed the mark. He made excuses for his behaviour rather than owning up to it and sharing what he learned.
Case Study 2: Yahoos poor communication of its in office policy
A recent notorious example of inept leadership came when the head of HR at Yahoo sent employees the internal memo leaked around the world. It told Yahoo employees that telecommuting or working from home would soon no longer be an option and that those who worked remotely must relocate to an office or quit. The communication around the policy sparked a strong negative reaction, and it wasnt difficult to see why: a poorly constructed memo failed to explain the rationale behind such a significant culture change, leaving Yahoo employees upset and frustrated and launching a national conversation about work-from-home policies. Yahoo CEO Marissa Mayer initially said via a spokesperson that the company does not discuss internal matters. But two months after the memo leaked, Marissa Mayer finally broke her silence. At a Los Angeles conference for human resource professionals, Mayer began speaking about Yahoos culture, but after a few minutes interrupted herself to address what she referred to as the elephant in the room. She refused to waver on the policy, explaining that some of the best ideas come from in-person collaboration and that the in-office policy was wrongly perceived as industry narrative.
Case Study 3: Abercrombie & Fitch CEO Mike Jeffries old comments that drew new attention
In 2006, Abercrombie & Fitch CEO Mike Jeffries gave an interview to Salon.com in which he stated that the retail chains clothes were exclusively for thin, attractive, cool kids. Those comments were brought back to life in the spring of 2013 when quoted in a widely-read read Business Insider blog post. The comments unleashed strong backlash from social media, consumers, popular bloggers and high- profile individuals. Jeffries waited 12 days after the Business Insider blog post was published to address the comments, but his words only attracted more negative attention.
Rather than taking ownership of his statement and apologizing, Jeffries invalidated the public reaction by stating that the quote was taken out of context, and that he regretted his words were interpreted in a manner that has caused offense. Jeffries continued to face strong criticism from both the media and shareholders. In 2013, one of Abercrombies most significant shareholders wrote a nine-page letter to Abercrombies board, calling for the
company to replace Jeffries as CEO when his contract expired. Jeffries contract was renewed, but, after courting further controversy, he was finally forced to step down in 2014.
The minimum requirement to score for this assessment is to make one post yourself (of approximately 500 words at least), and then respond to at least two other posts made by other students (approximately 100 words per response at least).
Please note the following important points:
Your post should be in a clear, easy to read font, 12- pointsize.
Your posts and responses should be written in a professional manner, as if you were a business executive communicating with another executive on a public facing company onlineforum.
Try to support your points with examples rather than just present feelings or unsupportedopinions

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