The work has not been graded but I like the output that was submitted to me. Is it possible for the same prof to do the next assignment I will be submitting? If possible, I will greatly appreciate it.
I need help creating a thesis and an outline on Integrated Promotional Strategy: Pepsi Max. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. PepsiCo is a beverage company based in Australia. It needs to capitalize on its formidable position in Australia’s food and beverage industry in a bid to increase its revenue base through the sale of its new soft drink called Pepsi Max (Deichert et al. 2006. PepsiCo 2015).
At present, a majority of Pepsi Max consumers are drawn from Australia and New Zealand, with a greater proportion being the major Australian cities. While the company has achieved its objective of appealing to the customers in major Australian cities, the rural and remote regions in Australia have not been sufficiently targeted with the product. Hence, the company will need to take this idle market into perspective (Berch et al. 2014). Pepsi Max is yet to achieve an international appeal that obviously offers potential for rock-solid financial growth. This shows that while PepsiCo operates in a thriving market, it still needs to focus more on international customers, such as in New Zealand and the larger Australasia. At any rate, current estimates show that PepsiCo operates in a thriving market that provides much potential for growth through 2020 (PepsiCo 2015).
Currently, PepsiCo is a leading macro snack product operating in Australia. Its key competitors include Solo, Passiona, Schweppes, and Coca-Cola. Each of the four competitors has brands in similar soft drink market niche (PepsiCo 2015). The new brand diversifies PepsiCo’s offering and Australia’s food and beverage industry (Deichert et al. 2006). However, none of PepsiCo’s worthy competitors currently runs an integrated promotional strategy. PepsiCo’s should take advantage of this to promote its new offering in order to strengthen its footing in the industry.
Pepsi Max has performed poorly since its launch in 2012 (Isapien 2012). PepsiCo’s annual report for 2014 indicates that its ineffective marketing strategies have affected its sales revenues. This is also linked to the major changes in the food and beverage industry globally, where the industry has witnessed significant transformation due to the adoption of online retailing and the use of discount channels (Deichert et al 2006). Indeed, this has affected the company’s competitiveness and sales output prompting a need to have an effective marketing strategy. According to its annual report for 2012, the company reported a decrease in profit by 5% because of higher costs of commodity and costly yet non-rewarding advertising (Isapien 2012). .
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more