I need help creating a thesis and an outline on Analysis of Sony Corporations Blu-Ray Technology. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The purpose of this research paper is to analyze Sony’s Blu-Ray technology and determine its viability to become a profitable product in the marketplace.

The proposed research study would utilize various methods to analyze Sony Corporation with an emphasis on its Blu-Ray technology. The research is based on the use of secondary data as the primary source of information. Secondary data is a research technique which tests theories and hypothesis based on data that is readily available in the public realm (Disc, 2003). This proposal would utilize sources such as the Sony’ corporate website, other information available on the worldwide web, journal articles and information obtained from professional databases such as EBSCOhost, ProQuest and Plunkett Research databases. Different analytic techniques will be utilized to study the company and its Blu-Ray technology. Some the techniques include analyzing the marketplace, identifying the key competitors, describing the advantages and disadvantages of the technology, studying the internal and external environments, performing a SWOT analysis and identifying the key issues Sony faces in the introductory phase of its Blu-Ray technology.

This initial proposal for a research study of Sony’s Blu-Ray technology limits itself to identifying the problems the company is facing with its Blue-Ray technology and the different issues and complication that have surged with the introduction of the products. Other business aspects such as Sony’s strategy and its main competitors are also described in the research proposal. In order to understand the situation, the first thing is to understand what Blu-Ray technology is. Blu-Ray technology (DB) is the next-generation optical disc format to enable recording, rewriting and playback of high definition video, as well as storage of large amounts of data (Blu-ray, 2007). The technology uses a blue-violet laser instead of the red laser technology which allows greater precision in the reading and information to be stored in a small space inside the disc.