I am not surprised about the results, but I am surprised on how accurate they 

are. The results that shows about being part of “Achievers” is right on point with 

how my life is. I am very conscious about my peers, care a lot about my family 

and I am very committed to my job. I like following a specific schedule and try to 

use technology as much as possible. I can say that this was not me before and 

looking at the other choices, I would have “experiencers” results. I attribute the 

changes to my change in life style. Being married and having my son has 

changed a lot of what I used to and things that I used to like doing. I used to 

like taking more chances and not really over think. I liked researching but more 

to see what I can as opposed to now that I do research to see what may 

happen. The factors are my wife and my kid and the money that I need to have 

available to ensure my son is receiving the therapy needed. 

Income can be a variable that pet owners consider that can impact that specific 

target market. Just like any market though, a business needs to find a way to 

show what value pets have in order to help to demand for different 

products that customs will want to buy for their pets. Looking at the different 

projected results, something that caught my attention was the projected life 

expectancy. As years go by, life expectancy is increasing and people are living 

longer. This can mean that people can value their pets as family members and 

have them as their companions since they are seen as family members. 

Knowing this, business can help continue to target these customers and show 

advertisement about pets, not just as something to have, but something they 

can care for and be part of their family. Having commercials of dogs inside 

homes and how pets can help people with disabilities, shows how these pets 

are valuable and worth spending on them.