Question:
Assessment Title
The Importance of Cultural Differences for the Global Multi-National Corporation (MNC)
Topic:
Do cultural differences really matter in an increasingly globalised world?
Purpose of the
Students are required to apply their knowledge of the content and demonstrate, through a written argument essay, critical thinking skills with evidence of research and a considered analysis of the topic and its implications for a MNC.
In the essay, students must address the following key themes including:
1. Explanations and examples of each of the determinants of culture
2. Cross cultural literacy and the dimensions of culture
3. Values, Norms, Ethics, Social Mobility
4. The advantages and disadvantages of cultural diversity for the MNC and its level of importance.
Background and Context:
Some argue that cultural diversity creates barriers between people due to obvious linguistic, cultural and religious differences. Others point to renowned global professional services firms, such as the Big FourAccounting partnerships, which actively promotes diversity – in all its forms – in the workplace and offers a range of services to a variety of clients around the world.
Given that historically, the English language is effectively the lingua franca or the language of business in the advanced economies of the developed world, some argue that cultural differences are irrelevant if everybody learns English, speaks the same language and becomes Westernised.
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