Hi, need to submit a 2750 words paper on the topic The Impact of Electronic Media on Social Attitudes. Even highly-credible news sites, such as CNN International, provide blogs on many online news articles that allow consumers to share their sentiment about a news story. whether practical or outrageous. Hence, I determined that it would be interesting to examine the impact of electronic media on social attitudes. Traditional media sources provided society with unbiased information about newsworthy events that stated simply facts (rather than in-depth editorials) which allowed society to make realistic judgments and alter their opinion based on factual data. However, today, consumers are accessing various social media posting and blogs which distort making logical determinations in a social context. It is necessary, for social stability, for consumers to be sensible when forming attitudes related to electronic media content otherwise we, as a society, could be preposterous in making any relevant and satisfactory social change.

I first became interested in this topic when I came across several news articles about the alleged unethical behaviors of the multi-national retailer Abercrombie & Fitch. This company positions itself in its highly saturated competitive market as a retailer that is exclusive, offering high-quality products to consumer segments that are driven to make purchases based on vanity-inspired characteristics related to youth markets. One example includes the company selling pre-teen undergarments with phrases such as “Eye Candy”. Most recently, the CEO of the company publicly stated, sternly, that the company did not want heavy-set people wearing its clothing as it could serve to cheapen the brand image, which angered many different special interest groups and general society members internationally.

After looking through blogs associated with this news content, I came to quickly realize that many in society were acting illogically using psychologically inappropriate responses to the electronic information about the company rather than making practical judgments about the tangible facts of the business strategy. I further examined reputable and credible electronic news organizations that were reporting on these allegations of unethical behavior and noticed that consumer sentiment was allowed to be posted at the end of the article electronically.