Hi, need to submit a 1500 words paper on the topic Intercontinental Hotels Group. The group owns nine very popular hotel brands like InterContinental, Crowne Plaza, Hotel Indigo, Staybridge Suites, Holiday Inn, Holiday Inn Express, Candlewood Suites, Hualuxe Hotels and Resorts as well as Even Hotels

While performing a strategic performance analysis for the InterContinental Hotel Group from the investors’ point of view, it is important to focus on conducting an overview of the global hospitality industry along with estimating the growth of the company in recent times. Focus also needs to be given on the prospects of growth for the company in markets around the world.

In discussing the global hospitality industry, it is important to highlight that the global macro factors are bound to have a strong influence in this particular industry. Talking on this note, it needs to be stated that in the current years, the global hospitality industry has been affected in a significant manner by the political and economic factors around the world. In the year 2012, the global hospitality industry suffered the impacts generated from the US presidential election, the sovereign debt crisis of the Eurozone, political disturbances and tension in various regions of the Middle East along with slowing down Asian economies. Talking on this note, it can be stated that in the year 2012, the hospitality sector of the US, especially in the locations of New York, Los Angeles, San Francisco as well as Chicago displayed indications of growth and expansion. A report by the globally popular consulting firm Ernst and Young revealed that the average revenue per available room as of the year 2012 touched the levels of 2007. A deeper analysis revealed that the growth in the average revenue per room happened mainly because of the increase in occupancy levels as well as the average daily rate (ADR).&nbsp.