Hi, I am looking for someone to write an article on marketing communication strategies of tesco Paper must be at least 4250 words. Please, no plagiarized work! Due to technological development, an increase in competition, and globalizing business operations it now becomes extremely difficult to sustain a competitive position on the market. Gaining a competitive advantage in the modern business world is an important factor in gaining financial results of operations anticipated which is a difficult task as there emerge more and more participants in the industry. Companies thus undermine new approaches to keep a sustainable position or getting a competitive advantage on the market and do it in different ways. The most important way to succeed in any industry has been always considered orientation on the customer needs and its satisfaction. Working in that direction provides a guarantee to selling final products and in a gradual increase in outputs. It is equally important to build networks with other stakeholders such as suppliers, distributors, or intermediaries. The professional approach to dealing with all the stakeholders is crucial in sustaining competitive advantage vis-a-vis the competitors outside the network.

Many retail shopping centers have tried and failed to perform excellently outside their home markets. Likewise, some retailers have led astray to try to develop Internet shopping. As a result, TESCO, the United Kingdoms’ biggest grocer, has drawn significant attention because of its ambitious overseas strategy and its successful online home delivery service. Another successful key factor that inputs to TESCO sustainable development and growth is the marketing communication plan that provides a detailed overview of the Company’s fiscal policies for meeting the clients’ needs and providing competitive prices within wisely located grocers all over the world. TESCO understands that successful marketing strategy should be based on customers’ need, that is why the Mission Statement declared for the Company sounds as it follows: “One of our values is to understand customers better than anyone. We go to great lengths to ask customers what they think, listen to their views, and then act on them.