herts 7bsp1271 marketing across cultures implementation of global marketing strategies

Question:
Successful students will typically.
2.Evaluate and apply appropriate global marketing strategies
3.Formulate and evaluate plans for the implementation of global marketing strategies.
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.
For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG). If a submission is more than 5 days after the published deadline, a grade of zero will be awarded.
Assignment Title: Seminar Contribution Refer/defer
Description of the assignment:
The impact of cultural differences on the management of the marketing effort Any specific instructions:
You are to prepare a minute presentation and accompanying notes.
The content to include:
1.Relevant cultural theory(ies).
2.The impact upon the management of the marketing effort.
3.Suggestions as to how to avoid any cross-cultural issues.
You are advised to revisit the resources supplied under the UNIT Week 11 Culture and Management.
Mark scheme:
See attached file:
Grading Criteria for Oral Communication
You are required to submit a PowerPoint presentation with accompanying notes, under the slides.
Max number of 10 slides, including references.
Student Support and Guidance
For further help, contact your module leader in their drop-in hours or by email.
Use the Grading Criteria and Mark Scheme to help improve your work.
Go to CASE workshops, use the CASE website and drop-in hours

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