help mkt101 principles of marketing plan positioning strategy

Section 3 Segmentation & positioning strategy Market segment & targeting Positioning competitor products Determine the segmentation & positioning strategy for the product to be sold in Malaysia. All discussion must be justify. ? Apply the segmentation theory and identify the market segments that are relevant to selected product. ? Identify 3 segments your chosen product is addressing Describe the 3 segments . Upon completion of this subject, student should be able to:Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businessesDemonstrate knowledge of the broad range of marketing skills necessary to build profitable relationship with customersDevelop a better understanding of the present and future environment including international setting and implementation of information technologiesAnalyze range of marketing situations and prepare written reports which provide sound argument and clear conclusions and recommendations

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