Hello, I am looking for someone to write an article on SWOT Analysis for Alpen. It needs to be at least 2000 words. The objective of the study is to form an effective marketing strategy in order to clear cut the positioning strategy considering the credit card industry. A strategic SWOT analysis has been implemented below for Alpen.

The organization has hesitated to enter this credit card service business due to the effect of the recession, low per capita income of people, and inexperience of the people about the credit card services.

However, the banking sector in Romania is least affected compared to other developed countries. Strict governmental regulations and ethical policy implementation have helped the organization to win the trust of the consumers.

Initially, in the year 2006, the organization was trying to enter the EU region due to the economic advantages of these areas. However, the organization had tried to target premium customers due to unfavorable economic conditions.

In the initial phase i.e. when the credit card would be in the introduction phase of the product life cycle, it is more likely that there would be one of the set products only. Hence it is suggested that the company should adopt a targeted or concentrated target marketing strategy. By adopting such a strategy the company should be looking to target the affluent customers. From a marketing feasibility point of view, such a strategy would also make sense as the existing customers of the bank of Alpen belong to the affluent group. Hence this would provide a strategic advantage to the bank as the bank would already be having a strong customer base (Henry, 2008).

However, this strategy should be adopted for the introduction phase only. As the product would make a journey from the introduction towards the maturity phase it is suggested that the company should look to make a shift in the targeting strategy. Economic growth leads to an increase in the disposable income of the people. especially in the middle-class segment of the country.