Hello, I am looking for someone to write an article on Construction of IFE Matrix for Adidas and Nike. It needs to be at least 1500 words. The first step namely the strategy formulation involves the development of the business mission, evaluation of the opportunities and threats faced by the business organization in the business, by using tools such as SWOT analysis, examining the strengths and weaknesses of the business, determining the long term objectives of the business and designing the new strategies to eke in the process of achieving the new targets. Strategy formulation also helps the business in deciding the matters to be addressed on a priority basis. There is not any organization in the world that has unlimited resources. Therefore the business organizations need to evaluate which projects are important and need investment. The future of a business organization is very much affected by the strategic decision of the management of the organization.

“The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies.

6. Nike is one of the many organizations that use SAP R/3 Enterprise Resource Planning software. This software allows all members of the organization to access the information at any time where ever they are in the world.”

“The Strategic Position and Action Evaluation (SPACE) Matrix is another important stage 2 matching tool with a four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. The SPACE Matrix represents two internal dimensions. financial strength (FS) and competitive advantage (CA), but also represents two external dimensions. environmental stability (ES) and industry strength (IS).” (David, 184)

* “The Boston Consulting Group (BCG) Matrix is designed specifically to enhance a multidivisional form’s efforts to formulate strategies. This matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate.